Habit Wine Company

Apr 04, 2018 No Comments by


Jeff Fischer

Habit Wine: A Habit you won’t want to break

written by W&W June 11, 2015

Outside of the wine world, Jeff Fischer is known for his longtime career as a voiceover actor, most famously known for playing his alter ego TV character in the series, ‘American Dad’ (see below). Over the last several years, though, Jeff has turned his passion for wine into a full blown second career. As the owner and winemaker of Habit Wine Company, based in Los Olivos, Jeff has managed to become quite a talented winemaker, producing sought after small-batch Santa Barbara County wines. Cartoon character and winemaker… not many people have both on their resume.

The wines are fabulous. Built on passion, they’re wines that you’ll want to get into the Habit of drinking. But don’t take it from us, see what Jeff himself has to say about Habit (see below).

Image result for jeff fischer american dad

Jeff Fischer -

A Brief History Of My Wine

There’s a good chance that you’re here because you’ve developed a discerning taste for wine.

I remember choosing the wine from the list for the grown-ups when I was ten years old. They thought I was cute. But I had a plan. I watched and I learned.  And maybe I sampled a little when they looked away, but that’s not the point…

I wanted to know what made a good wine great. And while over the years my exploits brought me into different worlds, my parallel path was ever in my hand, begging me to learn more about the elusive magic behind a fabulous wine.

That quest soon led to a decade of experimentation, trial and error.  And while learning to perfect any craft takes a great deal of time, it has been accompanied by a growing respect and fascination for the intricacies of fine winemaking.

My first label, Casa Pescador, was a crowning achievement for an amateur winemaker. But it was mostly a friends-and-family affair. The chosen grapes and methodologies worked well, yet the results were inconsistent. Having had a taste of the magic that was possible, it was time to take things to another level. My home operation had outgrown itself. It was time to move up to ‘boutique’.  And it was time to make a truly great wine, and all great wines start with the right grape…

I’ve been to just about every corner of California and beyond in my search for the right grape to make the wine on my mind.  To cut a years-long story short, I finally found what I was looking for in 2007, standing in a field in Happy Canyon, Santa Barbara County.

The map that led me to Happy Canyon was drawn from countless conversations with wine lovers and vintners; both novices and experts whom I hoped could help me find what I was looking for. In Happy Canyon, the microclimate, the soil, the soft pacific breeze all combine to give birth to some of the finest Bordeaux grape varietals to come out of California. And I knew immediately that the craft which had chosen me long before had finally revealed something to me. I had found my grape.

With so many years of frustrated experience under my belt, I soon also found friends and accomplices in the region, each of them drawn to this point of convergence, each of them with a different wine on their mind. Their friendship, generosity of expertise and passion for the process has helped me bring my own Habit into the public domain.

Handcrafted, using artisanal methods in a state of the art facility, Habit is everything I hoped it would be. The reaction has been overwhelmingly gratifying, and I hope you too enjoy our current selection as we work to perfect our future vintages.

Feel free to email me and let me know what you think. Unless you’re ten, in which case you have a lot to learn, but don’t give up!


Jeff Fischer


What's New

About the author

The author didnt add any Information to his profile yet
No Responses to “Habit Wine Company”

Leave a Reply

Video Today

Wine News

Wine News is a link to a frequently updated website featuring news about wine & the wine industry. This link is a convenience provided to our customers & Vintner Select is in no way responsible for the content of this website.


    Sign up today to receive email updates from Vintner Select!

    Email Marketing by peanuts